Top 10 Marketing Pitfalls

The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported on tv. There are no police reports filed and companies do not even mention it on their internet. People don’t talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it’s presence is so subtle that many people who run businesses fail to recognize when it is happening! Unfortunately, this crime could be the same one is actually most likely to kill a company. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.

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Here are the five most common (and embarrassing) grammar mistakes I see in sales letters all the time. And they’re all for words that sound alike, as you’ll look at.

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